We believe in the trade fair product as a people business, and in the integration of the various communication opportunities such as online, print and social media.
Effective communication, sales and relations management are our key competences. Communication as a component of the sales plan which we draw up for each trade fair. We think not only in terms of market segments and target groups.
Instead, we add active relations management to the formula, in order to take full advantage of our contacts with exhibitors in the longer term.